MSN 'Butterflies'
MSN 'Butterflies'
MSN 'Butterflies'
MSN 'Butterflies'
MSN 'Butterflies'
Client: Microsoft
Agency: Taxi, Montreal
Production: Umeric
Director/Designer: Ash Bolland
Producer: Von Dekker
"TAXI had just won the Microsoft business and our mandate was to launch the new msn.ca in Canada. We really wanted to go the distance for our new client, so we did. In fact we went half way around the world to bring our simple, beautiful idea to life. Umeric’s vision of the msn butterfly was exactly what we were looking for. It was sophisticated and breathtaking. Their in depth research and attention to every detail of each butterfly, as well as the transformations, literally breathed life the new campaign. We may have been in different time zones and sometimes even different days of the week, but when we were working with Umeric we were always on the same page. They shared our vision and brought our TALK MSN campaign to life. The only regret thus far is that we haven’t had the chance to do more."
Executive Creative Director: Stéphane Charier
Client: Microsoft
Agency: Taxi, Montreal
Production: Umeric
Director/Designer: Ash Bolland
Producer: Von Dekker
"TAXI had just won the Microsoft business and our mandate was to launch the new msn.ca in Canada. We really wanted to go the distance for our new client, so we did. In fact we went half way around the world to bring our simple, beautiful idea to life. Umeric’s vision of the msn butterfly was exactly what we were looking for. It was sophisticated and breathtaking. Their in depth research and attention to every detail of each butterfly, as well as the transformations, literally breathed life the new campaign. We may have been in different time zones and sometimes even different days of the week, but when we were working with Umeric we were always on the same page. They shared our vision and brought our TALK MSN campaign to life. The only regret thus far is that we haven’t had the chance to do more."
Executive Creative Director: Stéphane Charier
Client: Microsoft
Agency: Taxi, Montreal
Production: Umeric
Director/Designer: Ash Bolland
Producer: Von Dekker
"TAXI had just won the Microsoft business and our mandate was to launch the new msn.ca in Canada. We really wanted to go the distance for our new client, so we did. In fact we went half way around the world to bring our simple, beautiful idea to life. Umeric’s vision of the msn butterfly was exactly what we were looking for. It was sophisticated and breathtaking. Their in depth research and attention to every detail of each butterfly, as well as the transformations, literally breathed life the new campaign. We may have been in different time zones and sometimes even different days of the week, but when we were working with Umeric we were always on the same page. They shared our vision and brought our TALK MSN campaign to life. The only regret thus far is that we haven’t had the chance to do more."
Executive Creative Director: Stéphane Charier
Client: Microsoft
Agency: Taxi, Montreal
Production: Umeric
Director/Designer: Ash Bolland
Producer: Von Dekker
"TAXI had just won the Microsoft business and our mandate was to launch the new msn.ca in Canada. We really wanted to go the distance for our new client, so we did. In fact we went half way around the world to bring our simple, beautiful idea to life. Umeric’s vision of the msn butterfly was exactly what we were looking for. It was sophisticated and breathtaking. Their in depth research and attention to every detail of each butterfly, as well as the transformations, literally breathed life the new campaign. We may have been in different time zones and sometimes even different days of the week, but when we were working with Umeric we were always on the same page. They shared our vision and brought our TALK MSN campaign to life. The only regret thus far is that we haven’t had the chance to do more."
Executive Creative Director: Stéphane Charier
Client: Microsoft
Agency: Taxi, Montreal
Production: Umeric
Director/Designer: Ash Bolland
Producer: Von Dekker
"TAXI had just won the Microsoft business and our mandate was to launch the new msn.ca in Canada. We really wanted to go the distance for our new client, so we did. In fact we went half way around the world to bring our simple, beautiful idea to life. Umeric’s vision of the msn butterfly was exactly what we were looking for. It was sophisticated and breathtaking. Their in depth research and attention to every detail of each butterfly, as well as the transformations, literally breathed life the new campaign. We may have been in different time zones and sometimes even different days of the week, but when we were working with Umeric we were always on the same page. They shared our vision and brought our TALK MSN campaign to life. The only regret thus far is that we haven’t had the chance to do more."
Executive Creative Director: Stéphane Charier
Selected Stills 'Current Affairs'
Selected Stills 'Current Affairs'
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Selected Stills 'Frozen Assets'
Selected Stills 'Frozen Assets'
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Selected Stills
Concept Art
Concept Art
Concept Art
Concept Art
Storyboards
Concept Art
Concept Art
Concept Art
Credits
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Client: MSN Canada
Agency: TAXI Canada
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Executive Creative Director: Stéphane Charier
Copywriters: Andrea Usher-Jones, Maxime Patenaude
Art Director: Jean-Luc Dion, Patrick Chaubet
Producer: Josee Frechette
Sound/Music: Sonart, Appolo
Production: Umeric
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Director: Ash Bolland
Producer: Von Dekker
Concept Designers: Ash Bolland, Benjamin Hennessy, Simon Cowell
Technical Director: Tim Clapham
3D Artists: Alberto Santiago, Tim Clapham, Gary Leung
Lead Animator: Duncan MacLaren
Compositors: John Kitching, Carlo Monaghan
Texture Artists: John Kitching, Benjamin Hennessy
Storyboard: Simon Cowell
Colorist: Ash Bolland